The scramble for this fall’s book promotion is about to get underway. Whether you’re a new author, new publisher, or just someone who’s been in this business a long time, you probably understand the reality here. With nearly 300,000 books published every year, it takes real know-how and promotional intensity to make sure your book [...]

There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The PR firm provides a number of different services that benefits each and every business that [...]

Talk radio interviews are one of the bases of a writing homerun. In fact, they’re custom-made for non-fiction authors who want quick, affordable national exposure for their titles. Let’s face it, where else can you: * Kick-off a coast-to-coast publicity campaign in less than three weeks? * Create promotional “buzz” for your book at the [...]

More and more these days’ people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the potential customer market that somehow they are changing their ways and going green. This is a great move for companies [...]

More and more these days’ people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the potential customer market that somehow they are changing their ways and going green. This is a great move for companies [...]

More and more these days’ people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the potential customer market that somehow they are changing their ways and going green. This is a great move for companies [...]

“In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure.” Friedman continues, “So what is positioning? Presenting yourself to the media in a way that [...]

In the ‘old days,’ there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would ‘appear’ in a given city and get some combination [...]

It seems that the missing thing in many people’s pr plan is positioning. I have found that by correctly positioning each book, product or service you can literally double your media exposure.” Friedman continues, “So what is positioning? It is simply the art of presenting your book, product or service to the media in such [...]

As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! Getting the attention of consumers though, can be really tough. In this crowded marketplace (there were nearly [...]